Apple and Google agree to change app stores after'effective duopoly' claim Apple and Google have agreed to make changes to their app stores in the UK following an intervention from the UK markets regulator. According to the Competition and Markets Authority (CMA), the tech giants have committed to not giving preferential treatment to their own apps and will be transparent about how others are approved for sale, among other agreements. It comes seven months after the regulator said Apple and Google had an effective duopoly in the UK over their dominance in the sector. The CMA's head Sarah Cardell said the proposed commitments will boost the UK's app economy and were the first of many measures. The ability to secure immediate commitments from Apple and Google reflects the unique flexibility of the UK digital markets competition regime and offers a practical route to swiftly address the concerns we've identified, she said.

Improvements to a number of Apple services - including a more personalised version of its virtual assistant, Siri - are to be powered with AI provided by Google. The tech giants have announced a multi-year collaboration which will see the iPhone-maker base some of its key tech on Google's Gemini AI models. In a joint statement, the two firms said the partnership would unlock innovative new experiences for Apple users. However, experts say it demonstrates how Apple's cautious approach to building and rolling out its own AI tools has left it reliant on other companies. By outsourcing the foundational layer of its AI to Google, Apple is effectively admitting that its internal efforts couldn't compete with Google's Gemini in terms of capability and scale in the short term, IDC analyst Francisco Jeronimo said.